With an impressive portfolio of unique hotels, residences and DMCs, Workham represents clients in key destinations around the world.
We pride ourselves on delivering excellence from initial enquiry through to actual stay or event in one of our hotels. The Workham team offers clients unparalleled consultative services focused on value, results and brand awareness.
Jonathan White
Managing Director
Jonathan has built up a wealth of sales and marketing experience over the last 20 years, focusing on the luxury hotel market. Having worked for various hotels groups, Jonathan went on to the Ritz Hotel in London and then to Forte/Le Meridien. Having left Forte as International Sales Director, Jonathan developed his luxury event experience and headed up the conference, banqueting and incentive division the Grosvenor House Hotel. Workham Hotels was set up by Jonathan in 2003 and now provides sales and marketing representation to several unique and independent properties.
Thanks to Jonathan’s key experience, Workham has grown steadily and successfully since those first years and now represents hotels in Italy, Morocco, Turkey, Spain and the UK within the UK and Ireland and Scandinavian markets.
Emma Macfarlane
Marketing Manager
Emma began her career in luxury hospitality at The Stafford Hotel in London before joining the Virgin Group, where she worked across Necker Island and Virgin Limited Edition. She later established herself as a leading sales and marketing consultant for some of the UK’s top luxury travel companies, building strong relationships within the high-end agency market and deepening her expertise in brand development and marketing strategy.
Her experience includes senior roles with esteemed travel brands such as Simpson Travel and Caribtours, as well as managing key projects for world-class hotel groups including Kerzner International, One&Only Resorts and Thanos Hotels. For the past 15 years, Emma has collaborated closely with Jonathan to grow Workham’s profile, enhance sales performance and ensure each client is represented with creativity, authenticity and strategic vision.
Gary Boyer
Director of Partnerships
Gary has worked in travel since his twenties, working for holiday companies both large and small.
His approach to business is all about harmony, sound advice and sincere enthusiasm. He adores introducing great hotel and DMC people to the most influential of travel professionals here in the UK. Gary understands our industry and knows what it takes to maximise business potential.
Gary’s key experience comes from his twenty years + at Classic Collection Holidays. During his time with Classic, when the business was independent and successful, he lead a team which curated a European wide product portfolio which also included favoured North African destinations: Egypt and Morocco. During this time, Classic’s annual hotel revenue moved from around £5 million to £60 million per year.
Gary’s business and personal experience in Italy, Portugal, Spain, Turkey, Morocco and Egypt is extensive.
Renata Kazarnowicz
Accounts
An accomplished linguist and accountant, Renata interspersed her accounting qualifications with language courses whilst working with several high profile companies in the UK. Renata has managed the accounts of recruitment companies, property developers and the Heineken Group and brings her wealth of experience to Workham Hotels to manage ensure the efficient and accurate tuning of the accounts department.
Jennifer Kerr
Director
Jennifer leverages her fashion design background and extensive marketing/PR expertise in managing operations and marketing for managed properties. Her multifaceted role includes overseeing operations, marketing, and interior design, showcasing her keen eye for design in the Workham ecosystem.
Joules White
Head of Paw-negotiations, Barketing Strategies, and Tail-wagging Initiatives. Responsibilities include sniffing out new business opportunities (and snacks), overseeing employee belly rub quotas and ensuring that office morale stays as high as a well-thrown tennis ball. A master of the “pawsitive” attitude, this top dog keeps the team in line with a wag and a woof. No ruff days allowed under their watch, just plenty of tail-wagging enthusiasm and occasional nap time management.
